Raider Nation: Keep An Eye Out!

We were hired by the very talented folks at Swirl in San Francisco to work on the current advertising campaign for the Oakland Raiders. The campaign revolves around real season ticket holders with the tag line, "THERE'S A LITTLE RAIDER IN ALL OF US." We shot a wide range of fans including kids, a minister, a fireman, a Stanford doctor, a flight attendant and a teacher, just to name a few. I've heard that the billboards are up in Northern California. Here is a sample of one billboard and the ticket folder with my image of Jamarcus Russell.