It was an honor to work with Epson this year on their ad campaign that we shot in New York. Inspired by my Behind Photographs project, Epson hired me to photograph photographers holding one of their favorite images. It was great to reconnect with Steve McCurry, Stephen Wilkes, Mark Seliger and Lois Greenfield and photograph some new faces, including Gregory Crewdson, Jeremy Cowart, Amy Toensing, Tim Tadder, John Paul Caponigro and Monica Stevenson. Here are a few ads that have been released.
The hardest part of the shoot was watching the Epson team tear the prints into pieces at the end of the day!