Several years ago I thought it would be fun to start up a small apparel company that was inspired by photography. Thinking the name "SNAP!" would be cool, I applied for the trademark and as expected found myself in line behind several others that were seeking the mark. Over the course of five years, one by one the others fell out of line, failing to register the mark and eventually the SNAP! became available.
Here are some samples of our first line of gear, custom designed by some of my favorite artist and friends.